Tylenol debuts 2 new pain products
Kenvue is showcasing new topical Tylenol Precise Pain Relieving Cream—the first U.S. product launch from Kenvue since it became a publicly traded company—during the PAINWeek Conference 2023 on Sept. 5-8 at The Cosmopolitan in Las Vegas, Nev.
Kenvue also will feature another product newly launched this year, Motrin Dual Action with Tylenol, a fixed combination pill (containing 250 mg of acetaminophen and 125 mg of ibuprofen in each tablet) that provides dosing that supports up to 8 hours of pain relief compared with dosing provided by Tylenol Extra Strength or Motrin single ingredient products that can provide up to 6 hours of relief.
Both of these products come in response to consumer insights collected by Tylenol.
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When asked what consumers would change about their topical pain relief options, nearly 40% cited the unpleasant smell and the messy, greasy or oiliness of current available products. Insights also showed 73% of consumers who use Tylenol orally also use topical remedies, which identified a need for the brand to develop Tylenol Precise.
Tylenol Precise fits active lifestyles with a rapid-absorbing formula, fragrance-free and fresh scent options for discreet use, and a uniquely designed rollerball for hands-free, no-mess application leaving skin clear of sticky residues, the company said.
Both Tylenol Precise formats are skincare-inspired topical creams that provide maximum-strength lidocaine (4%) without a prescription.
In addition, Tylenol Precise Cooling Pain Relieving Cream has a light, pleasant scent so consumers can experience the dual action relief of lidocaine and menthol with an invigorating cooling sensation, the company said.
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Motrin Dual Action with Tylenol, a fixed combination pill, provides dosing that supports up to 8 hours of pain relief. By combining the strength and speed of two powerful pain relievers in one pill, Motrin Dual Action with Tylenol can provide a convenient alternative option for consumers.
Motrin Dual Action with Tylenol can provide longer-lasting relief than either brand taken alone, uniting the pain-targeting strength of Motrin with the pain-blocking power of Tylenol, the company said.
“With Tylenol Precise we’re proud to deliver the topical formula our customers requested – one that fits their lifestyles by providing targeted pain relief both seamlessly and discreetly,” said Adam Ricciardone, vice president of Kenvue global self-care R&D. “We’re equally excited to introduce Motrin Dual Action with Tylenol, which for the first time unites the power of two major pain brands in one acetaminophen-ibuprofen pill. Our ability to launch these two important products in a single year is a testament to Kenvue’s extensive global expertise in both pain relief and skin care.”