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08/27/2021

The Very Good Butchers rolls out Butcher’s Select plant-based meats

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The Very Good Butchers is expanding its plant-based food offerings.

New from the company is its Butcher’s Select line of sausages, meatballs and burgers.

Consisting of prime cut, plant-based options, the line is free of gluten and soy, and also mimics both the taste and texture of meat, the company said.

Made with such minimally processed ingredients as pea protein, navy beans, chickpeas, garlic, onion, hemp seeds and organic peppers, the line features five different offerings.

[Related Content: Veggies Made Great brings Beyond Meat to its frittatas]

“We created The Very Good Butchers brand to prove to consumers that making very good food choices doesn’t mean sacrificing taste or quality,” Mitchell Scott, co-founder and CEO of The Very Good Food Co, said. “We strive to make nutritious and delicious products that make plant-based eating easy and approachable. Tired of the overly processed meat alternatives available, we’re raising the plant-based bar by using only simple ingredients that make you feel good. Our goal is to get millions of people to rethink their foods choices, while helping them make an impact on the world.”

Products part of the line include:

  • Flippin’ Good Burger, a gluten-free and thyme-infused burger that contains 19 g of protein;
  • Cajun Sausage, made with jalapenos, green bell peppers and organic vegetables, it has 14 g of protein;
  • Bratwurst Sausage, featuring 15 g of protein, is made of a blend of veggies, fava beans and paprika;
  • MMM…Meatballs, an Italian plant-based meatball with 17 g of protein per serving; and
  • Breakfast Sausage, containing 13 g of protein per serving, is made with a blend of veggies and herbs.

Currently, select products from The Very Good Butchers’ Butcher’s Select line is available for purchase online, with a full product launch in the fall.

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