Virtual roundtable to address shopper engagement during COVID-19 pandemic

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Virtual roundtable to address shopper engagement during COVID-19 pandemic

By David Salazar - 03/27/2020

One of the biggest takeaways for retail from the COVID-19 outbreak has been that the business has fundamentally changed. What will separate successful retailers from those that fall behind during these times is how they adapt to a changed landscape.

In an effort to help examine how leading brands and retailers are staying ahead, the Path to Purchases Institute is hosting a virtual roundtable featuring experiences industry thought leaders. The panel includes:

  • April Carlisle, vice president, shopper marketing, Coca-Cola North America;
  • Sarah Cunningham, chief growth officer, TPN;
  • Meggie Giancola, vice president, CPG sales and strategy, Valassis; and
  • Peter Breen, editor in chief, Path to Purchase Institute (moderator).

The webinar will be presented March 31 at 11 a.m. EST, with panelists discussing how brands and retailers are adjusting their strategies in the wake of the COVID-19 pandemic, as well as what marketers need to deliver programming that meets shopper demand in a time of high levels of consumer anxiety.

To register, click here.