Vitamins, Diet and Sports Nutrition

WASHINGTON, D.C. – The Natural Products Association on Wednesday formed the Supplement Safety and Compliance Initiative, bringing together some of the largest retailers of natural products and supplements, including GNC and Walmart, on self-regulating the sale of VMS products.

TORONTO — Iovate Health Sciences, owner of the Hydroxycut brand, on Wednesday announced the signing of country music star Chris Lane to represent the Hydroxycut family of weight management products.

WASHINGTON – The U.S. Preventive Services Task Force on Tuesday published a final recommendation statement on folic acid, suggesting all women who are planning or able to become pregnant take a daily supplement containing 400 micrograms  to 800 micrograms of folic acid.

SCOTTSDALE, Ariz.  — BareOrganics showcased a complete line of superfood supplements packaged as raw ingredients at ECRM's recent Vitamin, Diet and Sports Nutrition EPPS that consumers can incorporate into their day-to-day cooking or breakfast smoothies.

EMERYVILLE, Calif. — Premier Protein on Tuesday launched a new line of protein bars with no artificial sweeteners, flavors or colors. The new 30g protein bars join Premier Protein's existing lineup of shakes, bars and powders, providing consumers with sustained energy to help them do what they need and achieve what they want.

WASHINGTON — The Council for Responsible Nutrition and the International Probiotics Association on Monday issued scientifically-based best-practice guidelines for the labeling, storing, and stability testing of dietary supplements and functional foods containing probiotics. As probiotics are quickly gaining popularity, the guidelines are designed to ensure probiotic manufacturers can consistently create high-quality products in which consumers can be confident.

A number of recent product offerings in the VMS space may represent white-space opportunities — or products that help create a marketing or merchandising niche that resonates with today’s consumer.