Vitamins, Diet and Sports Nutrition

PASADENA, Calif. — Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens. Of course, with sports-stars-cum-company-founders backing their play, the gummies may appeal to more than just kids. The all-start lineup includes Summer Olympics gold medalist and NBA star Kevin Love, Winter Olympics gold medalist Lindsey Vonn, Oakland Raiders running back Darren McFadden and Colorado Rockies outfielder Carlos Gonzalez.

CHICAGO — A study published Monday online by JAMA may skew the conversation over multivitamin use negatively, despite the fact that study authors maintain the study cannot be generalized across the general population given the study's subjects — namely, practicing physicians. 

MANCHESTER, N.H. — Emerson Ecologics, a provider of professional-grade nutritional supplements to practitioners, on Thursday announced its partnership with Douglas Laboratories as its exclusive external distributor for the Klean Athlete line to healthcare practitioners. 

Klean Athlete is a new line of nutritional supplements formulated specifically for athletes to help them achieve optimum health; the complete line is NSF-certified for sport, ensuring that each product has undergone testing and certification to be free of banned substances.

WATSONVILLE, Calif. — Nordic Naturals on Wednesday announced the launch of its mobile app for iPhone, iPad and Android users. 

“Nordic Naturals is an omega-3 industry leader,” stated Joar Opheim, CEO of Nordic Naturals. “We are pleased to lead the way in offering the convenience of a mobile app to consumers.”

PITTSBURGH — Bayer on Friday announced that it is providing monetary support for disaster relief efforts through donations totaling $150,000 from the Bayer USA Foundation. 

The American Red Cross and Save the Children will each receive $75,000. 

“When millions of people are affected by devastation in the form of natural disasters, it is important to be able to provide assistance to families and communities in a time of great need,” stated Tracy Spagnol, chairperson of the Bayer USA Foundation.

DEERFIELD, Ill. — Walgreens on Wednesday announced that this Friday Nov. 2 the chain will host its first Senior Discount Day. All senior citizens over the age of 55 will receive 15% off eligible store items and 20% off eligible Walgreens, W Brand and Nice! products. 

Participants who simply reference the discount and present a valid ID, will receive the discount at any Walgreens and Duane Reade drugstore nationwide. 

ABBOTT PARK, Ill. — Abbott on Tuesday announced the launch of Ensure Complete in chocolate and vanilla flavors.

Ensure Complete shakes feature Abbott’s proprietary ingredient, Revigor, a source of beta-hydroxy-beta-methylbutyrate, an amino-acid metabolite, and 13 grams of protein to help protect, preserve and promote muscle health. Revigor, in combination with protein, can help rebuild muscle by helping to stabilize muscle cells and slow protein breakdown while promoting the production of new muscle tissue, the company stated. 

VEVEY, Switzerland — Nestlé on Tuesday named Luis Cantarell head of Nestlé Nutrition with the departure of Kurt Schmidt, deputy EVP Nestlé Nutrition, who has decided to leave the company for personal reasons effective Dec. 1. 

Cantarell will assume this role in addition to his current responsibilities as president and CEO of Nestlé Health Science. Between 2001 and 2005, he was in charge of Nestlé’s Nutrition Strategic Business Division.