News Briefs

Viviscal is expanding beyond its hair growth supplements with topical products formulated with hair building blocks.

Containing biotin, keratin, fortified marine collagen and seaweed extract to help nourish strands for a thicker and fuller-looking appearance, the new launches include:

• Exfoliating Scalp Scrub: Designed to support a healthy scalp, it works to aid in removing dead cells, as well as remove buildup and dirt;
• Thickening Shampoo: Made to strengthen and reduce breakage, it also gently cleanses and stimulates the scalp while also delivering hydration to nourish hair and encourage growth from the inside out;
• Strengthening Conditioner: Designed to help strengthen strands, it also looks to reduce breakage for healthier-looking hair; and
• Hair Thickening Serum: A lightweight, leave-in treatment that can be used on wet or dry hair for density and softness without creating frizz.

Consumers can find Viviscal’s new launches in stores and online at Ulta Beauty, CVS Pharmacy and Walgreens.

Topo Chico is debuting a brand-new line—Topo Chico Sabores.

The new line features flavored sparkling waters in unique flavor profiles and contains filtered sparkling water, crisp bubbles and a blend of minerals for added taste, the company said.

Available flavors include blueberry with a hint of hibiscus extract, tangerine with a hint of ginger extract and lime with a hint of mint extract.

Each product features real fruit juice and a hint of herbal extracts. The new beverage line contains 0 g of added sugars, the company added.

Topo Chico Sabores will be available beginning April 24 in select markets, including New Mexico, Arizona, Colorado, Texas and New York.

Kellogg’s is looking to add a little more color and flavor to breakfast with the launch of its latest cereal—Rainbow Krispies.

The company said the colorful new take on the classic Rice Krispies cereal features a fresh and fruity flavor and vitamin D in every serving.

“At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans,” said Laura Newman, senior director of brand marketing at Kellogg Company. “Whether you're looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg’s Rainbow Krispies are here to add a boost to even the most mundane mornings!”

Made with 8 g of whole grains and nine vitamins and minerals per serving, Kellogg’s Rainbow Krispies come in an 11.1-oz. box that retails for $4.99 and a 17.8-oz. box for $5.99 at retailers nationwide.

International Delight is taking inspiration from emerging food and dessert-inspired products by launching its latest creamer variety—cinnamon churro.

“The team at International Delight is deeply connected to food and beverage trends, in search of what international inspired flavor our core consumer will be most excited to try next,’” said Kallie Goodwin, vice president of marketing for International Delight. “From Churrerias popping up across the U.S., to recipes trending on TikTok, it was clear Churro is a trending flavor and we are proud to be the first creamer brand to bring it to life, adding more joy to coffee cups across the country!”

Consumers can find International Delight’s cinnamon churro creamer available at major retailers for a limited time.

Red Bull is gearing up for warmer temperatures with its latest Edition series flavor.

Summer Edition Juneberry is a limited-time offering that contains notes of juneberry, red grape, cherry and red berries with a slightly floral finish.

“Reaching new heights represents going for new things and not holding yourself back. You never know until you try,” said Red Bull athlete and professional rock climber Sasha DiGiulian. “Summer is a great time to get out and push yourself a bit. Take a new adventure, start down the path of something you’ve always wanted to do. Even if you fail or it doesn’t work out – which for sure happens to me — you learn from it and grow.”

Available in a sky-blue-colored matte can, Red Bull Summer Edition Juneberry will be available as an 8.4-fl-oz. and 12-fl-oz. can, as well as in a four-pack beginning April 3 at Walmart and nationwide on May 1.

Sigma Beauty is rolling out a new line of products—Cream Blushes. 

The company said the products are designed to give cheeks a radiant and dewy pop of color. The products are made with jojoba oil, sunflower seed oil and vitamin E. 

Featuring a lightweight formula and texture that blends into the skin for a natural-looking finish, the blushes are available in four shades, including: 

• Coral Dawn: A fresh melon sheen;
• Pashmina: A salmon rose sheen;
• Nearly Wild: A pomegranate sheen; and
• Cor-de-Rosa: An earthy rose sheen.

Retailing for $30 each, Sigma Beauty’s new Cream Blushes are available for purchase online.