Wakefern adds Grocery TV to select Shop Rite pharmacies
Grocery TV has been rolled out with a number of retailers in its network, including ShopRite Pharmacy, a regional grocer in the Northeast.
“For both retailers and brand advertisers, pharmacy represents a valuable touchpoint with customers, especially for healthcare, pharma, and fitness-focused products or services,” said Don Oelke, chief operating officer and co-founder at Grocery TV. “Many of the supermarkets in our network have pharmacies, so it was a natural next step to provide a tailored, in-store retail media experience for that part of the store.”
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Grocery TV’s content strategy for pharmacy includes their new health and wellness focused video channels, retailer messaging and contextually relevant brand advertising to engage and inform shoppers while they’re waiting in line. Many supermarket customers may already be familiar with Grocery TV in the checkout area. Now retailers are leveraging Grocery TV’s Content Management System to launch and manage messaging in their pharmacy departments in real time.
Health and wellness brands will be able to reach nearly 28 million shoppers in Grocery TV stores with pharmacies or expand their reach by including stores with proximity to major pharmacies. The pharmacy has a higher dwell time than other touchpoints within the store, giving retailers and brands more opportunity to share important health-related and pharmacy messages with shoppers waiting to pick up their prescriptions, per the company.
ShopRite stores that are bringing Grocery TV into the pharmacy area can use the retail media network to promote prescription savings programs and information about the pharmacy and other health-related offerings to customers in-store.
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“ShopRite Pharmacy is excited to be expanding the in-store retail media network into the pharmacy area with Grocery TV,” said Darren Caudill, chief sales officer for Wakefern Food Corp., the retailer-owned cooperative and logistics and merchandising arm for ShopRite stores. “They’ve streamlined the process of adding new touchpoints in our stores, and made it simple for us to manage our in-store messaging through their content management system so that we can deliver important information to our ShopRite Pharmacy customers.”
Beyond pharmacy, Grocery TV offers retailers the ability to connect any existing digital signage or stand up new digital signage as part of their in-store retail media network, opening up opportunities across key moments throughout the shopper journey.