Wakefern to use Paze online checkout option

Aurus, a provider of payment processing solutions, announced a partnership with Early Warning Services to integrate a new online checkout solution Paze into their payment platform. Wakefern Food is among the first group of retailers using the Aurus platform to begin offering their online shoppers the quick and convenient Paze checkout option.   

Aurus easily integrates with Paze, a comprehensive and user-friendly online checkout solution that meets the needs of consumers when shopping online, per the company. Paze combines a customer’s eligible debit and credit cards into a single digital wallet and eliminates manual card entry, with no third-party app to download. Paze transactions are tokenized, bringing added security to transactions because the actual card number is not shared with merchants. Using an intuitive interface, Paze empowers consumers to navigate the online checkout process with ease and convenience.   

“With online shopper expectations higher than ever, Paze offers convenient option purchasing and provides a streamlined checkout process for eligible customers,’’ said Rishi Soni, vice president, client relations, at Aurus, the unified payments platform provider. “We are confident that by enabling Paze acceptance for retailers using our platform, we’re continuing to enhance the e-commerce experience with easy and embedded options to purchase without sacrificing security or service.” 

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Paze was designed with merchants—and their consumers—in mind, ultimately helping to solve key pain points in e-commerce, the company touted.

Key features include: 

• Simplified checkout: Paze provides an innovative checkout experience that helps ensure smooth transactions without the need for manual entry of full card numbers or a Paze username and password to reduce errors and abandoned shopping carts.   
• Access to over 150 million cards with Paze: More than 150 million eligible credit and debit cards from participating banks and credit unions will be available to transact with Paze- authorized merchants at the time of general availability launch. 
• Opportunity to join the future of online retail: For simplified checkouts, Paze offers the quick and convenient online shopping experience consumers seek, while aiming to help businesses reduce cart abandonment. 

“Paze provides merchants and their customers a better online checkout experience,” said Catherine Murchie, head of operations, Paze.  “By including Paze as an online checkout option, Wakefern Food Corp. supermarkets can optimize e-commerce payments and make online purchases even easier for their customers.” 

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Paze is available as an online checkout option to Wakefern’s supermarket banners, ShopRite and The Fresh Grocer locations, throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.