Walgreens is unveiling Nice! For You, a new tier of its popular owned grocery brand, Nice!, to help customers find food choices that help support their journey to a healthier lifestyle. Nice! launched in 2011 and offers a range of everyday food and beverage products at an incredible value.
Nice! For You products do not contain artificial flavors, artificial sweeteners, synthetic dyes or high-fructose corn syrup. Many Nice! For You options are also organic and gluten-free, which is visible on the packaging.
“According to recent research from Statista, nearly half of all Americans are trying to make better food choices,” said Tracey Brown, executive vice president, president, chief customer officer at Walgreens. “The evolution of our Nice! brand is designed to offer an efficient, highly relevant customer experience that meets their changing needs and preferences, while maintaining our commitment to deliver high quality products that taste great at an incredible value.”
[Read more: What does the future of health care and pharmacy at Walgreens look like?]
The Nice! For You! portfolio, has more than 150 products with bold flavors including jerky, oatmeal, nuts and trail mixes, dried fruit, coffee, frozen food products, beverages and dozens of grocery, pantry and baking staples including a White Cheddar Cheese, Dried Cranberries, & Roasted Pistachios Snack Pack, Tart Cherry Juice, Apple Juice Boxes and Organic Cold Pressed Red Boost Juice.