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WAG posts 3.9% November sales decline, but 38 million new loyalty members bodes well for future
DEERFIELD, Ill. — Walgreens Wednesday morning reported November sales of $5.9 billion, a decrease of 3.9% versus the same period last year. Total front-end sales decreased 0.3% compared with the same month in fiscal 2012, while comparable store front-end sales were down 1.7%. Customer traffic in comparable stores was down 4.9% while basket size increased 3.2%.
However, registrations for Walgreens Balance Rewards loyalty program, which launched in September, totaled more than 38 million through November, denoting a strong start for the program.
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Study finds widespread adoption of mobile technology among retailers
CHICAGO — The overwhelming majority of retailers offer some kind of service for mobile shoppers, and one national retail pharmacy chain was named among those leading the way, according to a new study.
Digital marketing and e-commerce company Acquity Group released results of a report showing that 82% of retailers have a mobile-optimized site, 72% have a mobile or tablet app, and 66% have both. Most of them, 88%, use basic mobile capabilities like shopping carts, while 85% use featured products, 63% use customer reviews, and 54% use contact forms.