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A new hope
Walgreens is the newest to jump into the loyalty game. Still, its Balance Rewards managed to sign up 16 million members within just two weeks of its mid-September launch.
In many ways, Balance Rewards represents some of the best thinking in customer loyalty. There’s a better-health incentive linked to the Walk with Walgreens program. There are complementary health offerings tied to participation. It is mobile-enabled and ties into its multichannel strategy. Points don’t expire. And the data from the program will help inform every facet of Walgreens’ business.
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Walgreens posts 2.1% drop in October sales, signs more than 28 million to Balance Rewards program
DEERFIELD, Ill. — Walgreens on Monday posted October sales of $6 billion, a drop of 2.1% as compared to October 2011. However, in only six weeks on the market, the chain's Balance Rewards loyalty program signed more than 28 million customers through Oct. 31.
The results include the brunt of the impact from Hurricane Sandy — at the peak of the storm, approximately 750 of 1,400 stores in the impacted area were closed, Walgreens reported. Nearly all of those locations have since reopened.