Walmart elevates eyewear shopping with virtual try-on
Walmart is looking to continue to find ways to streamline the shopping process by focusing on adaptive retail.
The company announced an increased investment in augmented reality and virtual reality technologies to better assist customers with how items will look on them virtually—specifically with eyewear.
On its website, the retailer shared news of its Optical Virtual Try-On, which will give shoppers the ability to virtually try on different frames and purchase prescription eyewear online through its app or directly at Walmart.com.
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"As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalized. With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience," said Tom Ward, EVP and chief eCommerce officer of Walmart U.S.
Walmart will utilize 3D data and advanced algorithms to create a digital twin of eyewear frames, resulting in a more realistic virtual try-on experience, the company said.
“As a trusted health and wellness destination for over 33 years, we are dedicated to expanding our assortment and services to ensure we’re meeting our customers’ evolving needs – to live better and healthier lives. We continue to focus on improving access and convenience for our customers by allowing them to shop how and where they want. With the launch of Optical Virtual Try-On and online prescription eyewear shopping, we are taking the next step to help customers see better to live better,” said David Reitnauer, VP Optical, Walmart Health & Wellness.
