beauty program hero

Walmart kicks off hunt for new beauty brands

The company's accelerator program, Walmart Start, will choose at least five unique brands to receive access to key resources specific to launch successfully at Walmart.
Sandra Levy
Senior Editor
Sandra Levy profile picture

Back for a second year, Walmart Start is on the hunt for the next disruptive brands in beauty. The company's accelerator program is designed to help up-and-coming brands succeed and scale at mass, and it's ready to usher in the next beauty champions of skin care, makeup, hair, nails and more.

Like last year’s program, Walmart Start will choose at least five unique brands to receive access to key resources, including execution and individualized operational support. The accelerator program is specially focused on preparing brands to execute in-store and online launches at Walmart in the next year.

[Read more: Walmart pilots drone delivery in Arkansas]

The first Walmart Start class successfully launched the next big names in beauty, including Dossier, The Hair Lab by Strands, Pardon My Fro and PaintLab, all shoppable on

Applications can be submitted from March 20 through April 28, and full details and applications can be found here.