Walmart leveraging AI, GenAI to personalize Black Friday deal events
This holiday season, Walmart is transforming shopping with the power of AI to offer personalized and convenient experiences.
The retailer shared that it continues to expand the beta test of its GenAI-powered shopping assistant, which enables customers to discover, evaluate and decide on the best product for their unique needs. Just like a real-life shopping assistant, it will respond to customers in natural, free-flowing conversations, thereby enhancing their shopping experience.
Customers also can utilize a suite of previously announced GenAI tools, including GenAI search, which powers more relevant and cross-category search results. New this year, Walmart is leveraging AI and GenAI to offer a more personalized Walmart.com, specifically predicting the type of holiday-related content that customers want to see - during deal events and throughout the entire season. Walmart also recently launched a GenAI-powered Customer Support Assistant that goes beyond just understanding the customer’s intent to taking actions, like finding orders and managing returns, making the shopping experience seamless from start to finish.
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Walmart is bringing back its multi-event deals experience, kicking off Nov. 11 with events through Cyber Monday, offering customers and members incredible savings on tens of thousands of items.
Now through Dec. 2, customers can get a one-year annual Walmart+ membership for 50% off, giving members Early Access to deals events and year-long benefits for just $49.
Walmart’s most anticipated shopping moment of the year spans three events including:
- Event 1 deals begin online Mon., Nov. 11 at 12 p.m. ET exclusively for paid Walmart+ members, 5 p.m. ET for all customers and starts in stores Fri., Nov. 15 at 6 a.m. local time.
- Event 2 deals begin online Mon., Nov. 25 at 12 p.m. ET exclusively for paid Walmart+ members, 5 p.m. ET for all customers and starts in stores Fri., Nov. 29 at 6 a.m. local time.
- Cyber Monday deals start Sun., Dec. 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers on Walmart.com and the Walmart app.
“We know customers are shopping for the holidays, and Walmart’s ‘Black Friday Deals’ events are a one stop shop for incredible savings on a wide assortment of the most wanted items,” said Latriece Watkins, executive vice president and chief merchandising officer, Walmart U.S. “Thanks to the hard work from all our associates, customers can rest assured we’ll have the season’s must-have gifts from top brands like Apple, Samsung, Xbox, Beats, Barbie, LEGO, Dyson, Reebok, Levis and so much more.”
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Walmart said it is dropping deals in the middle of its Black Friday Deals events exclusively on Walmart.com and in the Walmart app for even more ways to save.
A recent survey found that 80% of Walmart+ members plan to take advantage of Early Access. This year, Walmart+ has extended its Black Friday Early Access window by two hours, giving paid Walmart+ members a five-hour head start on can’t miss deals. To cap off the season, members also will get to shop new Cyber Monday deals dropping on Dec. 1 for three hours before the event is scheduled to begin.
Walmart+ is offering a one-year annual Walmart+ membership for just $49. This half-priced offer is valid until Dec. 2 and will allow customers to enjoy a full year of benefits such as free delivery on millions of items, exclusive savings on dining, fuel and travel, free video streaming and more.