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Walmart set to kick off 2nd annual ‘Black Friday Deals for Days’

Walmart is bringing back its "Black Friday Deals for Days” event and giving Walmart+ members early access to the savings.
Sandra Levy
Senior Editor
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After overwhelmingly positive customer feedback for Walmart’s reinvented Black Friday shopping experience in 2020, the retailer announced the return of its month-long savings event, “Black Friday Deals for Days.”

In sharing the news, the retailer noted that its second annual event will deliver the savings with a safe and convenient shopping experience — this time with a little something extra for Walmart+ members.

New this year, paying Walmart+ members will receive early access to online Black Friday events throughout November — an opportunity to shop all the same hot deals four hours earlier than the scheduled start times for all three events.

“We continue to build Walmart+ to be the ultimate life hack for our customers,” said Janey Whiteside, chief customer officer for Walmart U.S. “That means we’re there for our customers during the everyday with key benefits like free unlimited delivery from stores and free shipping with no order minimum, but it also means we create extra excitement for them during the big moments, like Black Friday. We’re excited for our Walmart+ members to be first in line for the hottest Black Friday deals out there.”

Like last year, Walmart will spread out its Black Friday savings to three events throughout November to offer customers the best prices of the season on the must-have gifts topping everyone’s holiday shopping lists. Each savings event will begin online at and continue with the same deals in Walmart stores.

[Read more: Walmart testing text-to-shop tool]

“Our customers count on us to deliver an amazing Black Friday experience with the best prices year after year, and this year we’re making it even bigger and better with more ways to shop and more of every item,” said Scott McCall, executive vice president and chief merchandising officer for Walmart U.S. “The team has worked hard to prepare for another outstanding holiday season, and no matter how or where our customers choose to shop – from the shelf in a store, ordering online and picking it up curbside or having it delivered to their front door – they can depend on us for a safe and convenient shopping experience.”

Walmart will have more of every event product available so as many customers as possible can take advantage of the season’s best deals. Walmart customers will discover savings on new items from top brands, like Samsung, Reebok, Apple and Keurig, and wow-worthy deals on hundreds of exclusive items that can only be found at Walmart and

Here is what Walmart customers can look forward to with this year’s “Black Friday Deals for Days” events. All event deals will be available while supplies last.

On Nov. 1, the deals will begin online and continue to stores on Nov. 5. Walmart+ members get early access to deals from 3 p.m. ET to 6 p.m. ET on Wednesday, Nov. 3.

On Nov. 10, online shoppers will be able to obtain access to savings across apparel, home good and hardlines among other items. The deals will continue to in stores on Nov. 12. Walmart+ members get early access to deals from 3 p.m. ET to 6 p.m. ET on Wednesday, Nov. 10.

[Read more: Walmart+ now includes prescription savings]

Walmart will wrap the savings event with additional savings ahead of Black Friday, which will begin on select items until supplies last. 

Event 3: Walmart will wrap up a month of savings with a third event that will bring its biggest, best savings of the season for the most exciting shopping day of the year.

In addition, Walmart will offer Rollbacks on items across the store and on, on top of its everyday low prices. 

Customers are able to sign up for Walmart+ to obtain early access to Black Friday savings, plus all the other time-saving perks a Walmart+ membership offers including free shipping with no order minimum on items shipped by Walmart, free delivery from store, Rx for Less as well as mobile Scan and Go to make shopping even faster. Walmart’s membership offering is $98 a year or $12.95 a month.

Walmart noted that the safety of customers and associates continues to be Walmart’s highest priority, and Walmart’s “Black Friday Deals for Days” events are designed for a safe, enjoyable experience.

All the deals are available online, and to help ensure safe shopping in stores, Walmart follows CDC guidance and local mandates. All Walmart associates are required to wear face coverings, and the retailer encourages all customers to wear face coverings, regardless of vaccination status. In addition, associates are working hard to keep stores stocked and sanitized, every day. Customers will also have the option to pick up their online Black Friday orders through Walmart’s contact-free curbside pickup service.