Welly expands to additional 10K shelves


Welly is celebrating its first birthday in a major way.

The Minneapolis-based company is bringing its signature purposeful and playful first aid products to an additional 10,000 retail shelves, including Meijer, Hy-Vee, Giant Eagle, Stop & Shop and on Amazon.

“Welly is delivering an elevated, yet really practical solution to first aid that was missing in this category. We're changing the way people view the category, from a need-based purchase to something you can get excited to buy and show off,” Welly co-founder Eric Ryan said. “We are tapping into the consumer's lifestyle today — one that is active and looking for beauty in everyday items.”

In addition, Welly is launching several new items, including:

  • A “Color Wash” that features a tie-dye design;
  • The “Peculiar Pets” design that includes llamas, narwhals and sloths;
  • An “Eye Love U” pattern that features hearts;
  • Remedy Kit with an assortment of medicines for children and adults; and
  • An Adventure Kit containing a tin full of premium bandages with bold patterns and ointment packets.

“As a new brand, coming up on our first birthday, we are seeing that people who were otherwise unfamiliar with us are discovering the quality of our products, the portability and reusability of our tins, and coming back to try our flex fabric bandages and first aid kits,” Welly co-founder and CEO Doug Stukenborg said. “This retail expansion will increase the accessibility of Welly's products and help new and old fans of the brand live their lives to the fullest knowing Welly has their backs.”

Welly also is giving back 5% of sales from its Prepared Bundles to Feeding America’s Coronavirus Relief Fund during April to support communities that need it most.

The company also is pledging to donate 100,000 bandages to institutions and individuals in need, such as the Red Cross.