White Papers

How AI can save lives at the pharmacy
In this exclusive report, DrFirst explains how artificial intelligence (AI) can serve as the interpreter, allowing for faster, more accurate script fulfillment, saving pharmacists’ time so they can do what they do best: care for patients.
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The Role of the Pharmacist Has Expanded. Pharmacy Automation Should Too.
Pharmacists are moving into more high-value, patient-focused roles. This shift will demand pharmacy automation that’s more available and more sophisticated in order to maximize pharmacies’ growth and stability in an overwhelmed market. Here’s what this will look like:
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Consumer Health Marketing Playbook: An Untapped Strategy for Sustainable Brand Growth
With consumer health booming, OTC marketers have opportunities to generate significant growth for their brands—if they embrace the right tactics. Tom Finn, retired president of Procter & Gamble’s Global Personal Health Care business, shares expert insights and tips on how to efficiently and effectively drive accelerated, sustained growth for consumer health brands.
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Make the Connection: Drive Revenue, Build Brand Equity with Patients Through the Phone
Open lines of communication between patient and pharmacists/healthcare professionals are more important in today’s world than ever. Unfortunately, patients are not being reached in their preferred vehicle—the phone. Too many calls go unanswered for fear of fraudulent calls. There are solutions available to help consumers know who is really on the other end of the line.
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Consumer Research: Decision in the Age of COVID-19
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Preventing harm: Linking the right patient with the right record and prescription
White Paper: OptiFreight® Logistics drives value, reduces costs
Prescription Discount Cards and the Insured Patient
Rx case study: How real-time prescriber verification minimizes risk, increases efficiency
Hispanic Healthcare Journey: The OTC path to purchase

How AI can save lives at the pharmacy