Winn-Dixie wants to help consumers save on their groceries.
The retailer, which is part of the Southeastern Grocers family, announced that it would be offering customers deep discounts on more than 150 of its most-shopped items as part of its Down Down program.
Through this initiative, Winn Dixie looks to help customers save more than 15% on average when shopping items marked in store by the red hand on signs and tags, the company said.
[Read More: Southeastern Grocers elevates rewards program]
Items part of the Down Down program will be updated weekly and include such products as fresh produce, dairy, frozen, center store and general merchandise.
“At Winn-Dixie, we know our customers are searching for the best deals and continuing to save money on their grocery bills is a top priority. Through our commitment to lowering prices and keeping them down on the items our customers love most, we hope to make a truly meaningful difference in our customers’ lives,” said Dewayne Rabon, chief merchandising officer for Southeastern Grocers. “When our customers shop our stores, they can trust they are getting quality products at affordable prices.”
In addition to shopping items identified in Winn-Dixie stores by the red hand, shoppers will be able to maximize their savings by using the grocer’s loyalty program, which can be found in the Winn-Dixie app, the company said.
[Read More: Southeastern Grocers, Bonum Health announce telemedicine partnership]
The loyalty program offers points that can be redeemed for dollars off groceries, as well as mystery bonus points multipliers and personalized reward boosters.