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07/06/2021

Yellow Tail rolls out Pure Bright collection

a close up of a bottle of wine

Yellow Tail is launching a new collection of low-calorie and low alcohol wines.

Made with vegan and gluten-free ingredients, Pure Bright contains grapes that have been cultivated to maximize brightness and acidity, and are blended with a proprietary technique that reduces alcohol content and calories, the company said.

“Until now, lower calorie wines have been seen as light on flavor. That was a trade-off we weren’t willing to make,” John Casella, managing director of Casella Family Brands, which makes Yellow Tail said. “We took the opposite approach, ensuring great taste and then working our way backward to deliver on making it lighter.”

Available varieties include:

  • Sauvignon Blanc, containing notes of light citrus and lemongrass, also features undertones of gooseberry, lime and a hint of passionfruit. Each 5-oz. serving contains 80 calories and an 8.5% ABV content;
  • Pinot Grigio, made with fresh pears, hints of green apples and passionfruit, also contains an 8.5%ABV; and
  • Chardonnay, featuring aromas of citrus, lemon and white peach, also has a light spice and vanilla undertone with a 9.6% ABV.

Yellow Tail’s Pure Bright collection is launching nationally this month with a campaign that features actress Sarah Michelle Gellar.

“Like many busy moms I’m constantly multi-tasking. But at the end of the day, I want to lighten things up a little,” Gellar said. “Pure Bright tastes great and is the perfect way to bring some balance back into my life.”

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