Yerbaé, Pepsi-Cola Bottling Co. partner to take on New York City
Yerbaé Enhanced Sparkling Water is embarking on a brand-new partnership with the Pepsi-Cola Bottling Company of New York.
Together, the two will bring Yerbaé’s healthy beverages to a wider range of consumers — those in New York City.
The Non-GMO and gluten-free 16-oz. beverages contain Yerba mate, a South African herb known best for stimulating the body and mind, the company said.
“PCNY is considered to be one of the very best in the industry. This partnership will bring Yerbaé to the local communities from Westchester County to Long Island as well as NYC and its boroughs,” Todd Gibson and Karrie Gibson, co-founders, said. “We feel very fortunate to have this opportunity to work with a strong distribution partner like PCNY. It is a rare opportunity and we are really excited to have them delivering Yerbaé to the great people of NY! The Pepsi team has been phenomenal to work with and we are looking forward to working together and building Yerbaé into a solid brand in NY!”
Flavors consumers can expect to find include mango passionfruit, watermelon strawberry, black cherry pineapple and iced triple berry.
“Our wonderful team of employees and distributors are honored to serve our great products to the resilient and dynamic consumers in New York,” Reginald Goins, president and COO of PCNY, said. “We are very selective on which brands we sell and deliver. Yerbaé is a great tasting new innovative product that we feel will do very well in this market.”