Even in the midst of a pandemic, 160 new products hit shelves in May, which meant that Hamacher Resource Group’s new product team was poring over the offerings to identify ones that stood out. From the 22 OTC products, 74 wellness products and 64 beauty products, the company highlighted five that have big potential for their manufacturers and the retailers that stock them. They were:
1. Centrum Fresh & Fruity 50+ Multivitamin Chewable Tablets
Pfizer is giving its Centrum Silver Hard Chew a makeover with new Centrum Fresh & Fruity 50+ Multivitamin Chewable Tablets. The mixed berry-flavored tablets, which also have a new formula and are sold in 60-count bottles, are flavored with natural flavors and sweetened with natural sweeteners. They also are non-GMO and gluten free.
2. Differin Adapalene Gel 0.1% Acne Treatment Pump
Galderma’s popular Differin Adapalene Gel is getting a new delivery system. The new pump system offers an easy delivery method for the leave-on topical treatment of 0.1% adapalene gel. Galderma said it expects the product to help drive growth in the acne space.
3. Dr. Scholl’s Hot & Cold Massage Ball
The latest product from Dr. Scholl’s is designed to massage the plantar fascia area of the foot to increase circulation and improve pain recovery. The Dr. Scholl’s Hot & Cold Massage Ball features firm massage notes and is made of a conductive heating and cooling material for a lasting hot/cold feeling to help soothe sore and tired feet.
4. Stressballs De-Stress + Snooze Gummy
Procter & Gamble is bringing a new product to the stress management supplement space with its Stressballs De-Stress + Snooze gummies. The product is formulated with ashwagandha — which is known for its potential to help with stress — as well as melatonin, chamomile, lavender and valerian root. The product is designed to offer a natural solution for stress relief and sleep.
5. Voltaren Arthritis Pain
GSK Consumer Healthcare’s recent Rx-to-OTC switch marks the first nonprescription NSAID gel for arthritis pain to be sold over the counter. Using the full prescription strength of diclofenac, the product is designed to offer temporary relief for pain in the hand, elbow, foot, ankle, knee or wrist.