African Pride, Impressions of Beauty partner to give college students hair care essentials
African Pride and Impressions of Beauty are hitting the university circuit to help college students succeed throughout the semester with some hair care necessities.
The two companies worked together to dorm drop samples of African Pride’s Moisture Miracle collection to students Historically Black Colleges and Universities, or HBCU’s, and Predominantly White Institutions, or PWI, nationwide.
"We are proud to be part of these prestigious universities every year," said Jazzmene Ford,
marketing manager at African Pride. "It is important for us to engage and connect with this
specific demographic at this entry point of her hair journey. We aspire to establish ourselves as a dependable brand that she can consistently rely on."
[Read more: African Pride expands Moisture Miracle collection]
In addition, African Pride is bringing live and interactive experiences to five HBCUs from Sept. 29 to Oct. 27.
"At IOB, a significant facet of our mission is to introduce students to exceptional brands that have a vested interest in their unique needs as multicultural consumers," said Ashlee Gomez, founder and CEO of Impressions of Beauty. "We pride ourselves on cultivating meaningful connections between influential brands and HBCU students, and we are so thrilled to have African Pride on this journey with us! The honor of being able to help positively shape the consumer journey of our student audience holds immeasurable value, not just for us, but also for our esteemed brand partners!"