Alani Nu expands availability to The Vitamin Shoppe

Alani Nu is expanding its retail distribution.

The women’s supplement brand announced a partnership with The Vitamin Shoppe that will bring its products to more than 720 of the retailer’s locations across the country, as well as online.

“Our team is thrilled to have the opportunity to extend our products to The Vitamin Shoppe consumers nationwide,” Katy Hearn, founder of Alani Nu said. “We are so excited to be a part of this trusted, specialty store experience that provides industry-leading quality, expertise, and innovation to its wellness-focused consumers.”

As part of the partnership, the retailer will have exclusive availability of two Alani Nu flavors — Lemon Meringue Whey Protein and Galaxy Lemonade Pre-Workout — as well as an exclusive Hawaiian Shaved Iced BCAA and Strawberry Shortcake Protein Bar.

“We’re thrilled to welcome the dynamic Alani Nu brand to The Vitamin Shoppe and Super Supplements, especially our exclusive products and flavors,” Sharon Leite, chief executive officer of The Vitamin Shoppe said. “With science-driven formulations and bold marketing that’s both inspiring and fun, Alani Nu has created a unique identity in the women's wellness space that increasingly resonates with our customers.”