Albertsons launches Vinaforé wine collection

Albertsons is looking to help consumers toast to the holiday season with its new private label collection of wines — Vinaforé.

Featuring five distinctly crafted varietals that have been curated by Curtis Mann in partnership with DC Flynt MW Selections, the line will be available at the company’s Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb and United Supermarkets banners.

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“We were very intentional when we created this collection for our customers. With every bottle of our Vinaforé wines, we hope to evoke discovery, foster exploration and empower shoppers to enjoy and purchase wine more confidently,” said Mann. “In addition, we included pairing suggestions on the wine labels to help our customers discover the perfect food and wine pairings and create elevated dining experiences right at home.”

The collection includes a 2020 Alexander Valley Cabernet Sauvignon, 2021 Sonoma Coast Pinot Noir and 2021 Sonoma County Sauvignon Blanc, which retail between $14.99 and $21.99 each.

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Customers can shop Albertsons’ Vinaforé wines in-person and digitally by having their wines delivered from the store to their doorstep via DoorDash or Instacart.