Algenist’s Blue Algae Vitamin C serum aims to improve skin texture
Algenist is continuing its efforts to help users of its products achieve skin clarity and improved skin texture.
To do just that, the beauty brand is rolling out its latest innovation — Blue Algae Vitamin C Skinclarity Brightening Serum.
Featuring a unique formula of vitamin C made from spirulina blue-green algae, the product looks to help users visibly restore their skin clarity and improve texture in a matter of days, the Los Angeles-based company said.
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“When we set out to solve a problem in 10 days with each of our formulas, the process is rigorous. If an ingredient or technology does not exist to help deliver on our promise of 10-day results, or if we see a way to re-envision traditional methods ingredients are made to elevate our commitment to high-performance, naturally-sourced and more sustainably-produced ingredients — we will make our own. This is how the brand was born and proudly continues today,” CEO, Rose Fernandez said. “Today we have consumers searching for Vitamin C at high rates. This inspired us to develop a naturally-derived, potent vitamin C from a bold, blue spirulina. In our scientific study, our new Blue Algae Vitamin C outperformed other commonly used forms of vitamin C and other brightening ingredients specifically used for targeting pigmentation that we tested. No surprise given our reputation. This coupled with the fact that there was an opportunity to develop a new vitamin C serum actually clinically studied on melanin-rich skin — who can experience skin sensitivity, blotchiness or even products that simply don't work.”
Created to target the appearance of pigmentation, it can be used by all skin types and tones to help improve the signs of photoaging.
“The team was inspired by the extensive research on blue-green algae, and for the potential to derive, extract and isolate its naturally-occurring vitamin C component and then to regeneratively produce it in a lab. The Spirulina is sustainably grown, and the naturally-occurring vitamin C component is isolated and concentrated,” Tammy Yaiser, vice president of product development said. “The result is a highly pure Ascorbic Acid raw material, identified simply on the ingredient list as ‘Ascorbic Acid.’ What's also exciting about the process is that the leftover algae by-product is still rich in nutrients and can be beneficial for other applications such as fermentation, agricultural fertilizers and wastewater remediation. A part of the leftover biomass is used for making spirulina extract and spirulina oil. We considered the whole process.”
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Containing a blend of the brand’s patented Alguronic Acid to help reduce the appearance of fine lines and wrinkles, other ingredients include Blue Skin-Forward Marine Ferment to improve the appearance of texture as well as keep skin hydrated; Triple-Action Moisturizing Complex, which contains a blend of hyaluronic acid and alguronic acid to improve skin hydration; and Tansy Extract to condition and soothe skin.
“Our headline for the launch of Skinclarity Brightening Serum is: orange vitamin C is out, blue C is in — bringing awareness to our new source of vitamin C, and bucking the perception that pure, premium vitamin C only comes from oranges or citrus. Now there is an alternative from a regeneratively-made-in-a-lab spirulina,” Shannon Shapiro, vice president of marketing said. “We’re focused on delivering real results to customers through our commitment to 10-day results with every product. We're so confident in the performance of our products that we started an evergreen campaign at the beginning of this year encouraging consumers to sample our product and document their 10-day experience in real time. We’ve partnered with a diverse group of real people, not influencers or celebs, to video journal their unfiltered experience from start to finish — we’re seeing this type of content really resonate with our community and the results speak for themselves.”
Retailing for $72, Algenist’s Blue Algae Vitamin C Skinclarity Brightening Serum is available for purchase at Sephora and Algenist.com.