Align joins forces with Jodie Sweetin, Andrea Barber on latest probiotic launch

To kick off the launch of its new Bloating Relief + Food Digestion Probiotic, the brand is debuting a campaign featuring “Fuller House” stars Jodie Sweetin and Andrea Barber.
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Align Probiotic the launching its new Bloating Relief + Food Digestion Probiotic, which is designed to help soothe occasional digestive upsets. The brand is rolling out this new product with the help of former “Fuller House,” stars Jodie Sweetin and Andrea Barber. 

“As a leader in the probiotics category, we have seen people openly discuss their struggles with occasional bloating, but many are not aware that it can be affected by the bacteria in their gut and how well they digest the food they eat,” said Ryan Parker, brand director, P&G Personal Health Care North America. “We believe that no one should feel uncomfortable in their body. That’s why we designed and intentionally chose straight-forward language with our newest product, Align Bloating Relief + Food Digestion, which contains a probiotic to help relieve occasional bloating, plus vitamin B12 to help with food digestion by supporting the metabolism of food into cellular energy.”

[Read more: Developments in digestive health]

 

The two actresses will talk about their own occasional bloating issues and how they use the new launch to help relieve their issues, the company stated. 

“Andrea has known me for decades, and we feel comfortable sharing when we feel bloated or uncomfortable,” said Sweetin. “Over time, we realized how frustrating it can be living with occasional digestive issues, which is why I’m so glad we both found Align Bloating Relief + Food Digestion Probiotic to help us feel more comfortable. I’ve been taking Align daily for a month now, and love how it is one small, simple step in my wellness routine toward a healthier me.”

The product contains the strain of Bifidobacterium 35624, which was developed by gastroenterologists, the company said. 

[Read more: The gut-brain axis]

 

“Jodie and I have filmed ‘Full House’ and ‘Fuller House’ together, host a podcast together – we’ve really grown up together,” said Barber. “From time to time we will text each other bloating GIFs and bond over our occasional digestive upsets, so I think we both knew it was time to make a change. We decided to try Align Bloating Relief + Food Digestion Probiotic and so far, it’s been amazing.”

Consumers can find Align Bloating Relief + Food Digestion Probiotic available for purchase at retailers across the United States.

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