American Greetings, ‘Sesame Street’s Cookie Monster deliver personalized greetings

The company has released a new virtual card featuring the character Cookie Monster from “Sesame Street.”
Gisselle Gaitan
Online Editor
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American Greetings is debuting a brand-new SmashUp video e-card featuring a beloved children’s character.

The company has released a new virtual card featuring Cookie Monster from “Sesame Street.”

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“Sesame Workshop and American Greetings have been partners for more than 20 years,” said Rob Matousek, executive director, direct to consumer business at American Greetings. “And we’re so excited to extend that partnership to our digital business. Cookie Monster is such a cherished member of the Sesame Street family and bringing his SmashUp to life has been a highlight of our work together.”

Cookie Monster’s voice and voracious appetite for chocolate chip cookies will deliver consumers a personalized birthday wish that can be customized with the recipient’s name and age.

“We know that fans have a deep, personal connection with the Sesame Street characters, and now fan-favorite Cookie Monster can be part of your special birthday celebration,” said Gabriela Arenas, senior vice president of global products licensing at Sesame Workshop. “We’re thrilled to expand into new categories with our long-time collaborators, American Greetings, to have the beloved Sesame Street friends help make fond, fun, and furry memories for the young and young-at-heart.”

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American Greetings’ SmashUp cards are available online and can be shared via email, text or social media