Amplify Snacks debuts new snacking innovations

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Amplify Snacks debuts new snacking innovations

By Gisselle Gaitan - 03/17/2020

Consumers who are on the hunt for new snacking options — Amplify Snacks has your back.

The company, which was acquired by Hershey in 2017, has added some new innovations to its SkinnyPop Chips, SkinnyPop Popcorn, Pirate’s Booty and Krave lines.

New additions to the SkinnyPop Chips portfolio include the sea salt, bbq and cheddar and sour cream flavors. Made with 100% popcorn, the chips are made with whole grains, do not contain artificial ingredients, are Non-GMO Project Verified, vegan, kosher and are free of gluten, tree nuts and dairy.

“With 90% of consumers snacking multiple times per day, chips are often seen as ‘off-limits’ for those trying to snack healthier,” Mark Chu, SkinnyPop brand manager said. “This insight is why we believe SkinnyPop Chips will be a product people will love  it offers the delicious taste of chips paired with the better-for-you credentials of SkinnyPop.”

In the SkinnyPop Popcorn family, twist of the lime is the newest flavor addition.

“At Amplify, we’re all about snacking innovation,” Chu said. “So, when we saw lime’s growth as a popular flavor with consumers of salty snacks, we knew we had the opportunity to create something our fans would love. We’re constantly looking to develop new flavors to make snacking even more exciting!”

When it comes to Pirate’s Booty, veggie and fruit sticks are the brand’s latest offering. Containing ½ cup of vegetables per serving, the veggie sticks are baked instead of fried, the company said.

“Many brands use fried potato starch to make their veggie sticks and then color them with veggie powders, but Pirate’s Booty veggie sticks are baked with actual vegetables including corn, navy beans, potatoes, lentils, beets, spinach, and kale,” Danielle Merket, brand manager at Pirate’s Booty said. “As a brand that prides itself on providing healthier, filling snack alternatives, our veggie and fruit sticks certainly embody this commitment. We’re glad kids love them as much as we do.”

Last but certainly not least, Krave is adding plant-based jerky to its offerings due to the ongoing demand for plant-based meat alternatives, the company said.

“The plant-based movement has yet to hit jerky because current options do not deliver on consumers’ expectations,” Jimmy McClain, brand manager of Krave said. “However, we recognized that the plant-based movement wasn’t off-limits to Krave and actually presented an opportunity to showcase our brand’s innovation.”