Anheuser-Busch’s Brewers Collective debuts malt beverage offerings

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Anheuser-Busch’s Brewers Collective debuts malt beverage offerings

By Gisselle Gaitan - 03/30/2020

Anheuser-Busch’s craft business unit, Brewers Collective, is entering the malt beverage category with LQD.

The beverage line, designed for health-minded consumers who are unwilling to compromise on taste or quality, is brewed by using such ingredients as naturally fermented real fruit, the company said.

“After brainstorming with brewers from across the 13 craft partners that comprise Brewers Collective, it became apparent there was an opportunity to collaborate on a unique beyond beer offering,” Marcelo "Mika" Michaelis, president of Brewers Collective, said. “With craftsmanship and real ingredients at its core, LQD has provided our brewers with a platform through which they can directly and creatively address consumer needs.”

Containing an ABV that ranges from 5.2% to 5.9%, LQD’s beverages are under 200 calories and will be available in four flavors — hard agave limeade, hard passion fruit green tea, hard hibiscus green tea, and hard hibiscus lemonade.

Available in individual flavor six-packs and variety tea 12-packs that will retail from $10.99 to $12.99, LQD will hit shelves across the United States in select markets.