Ardell Beauty launches limited-edition lash sets at Sephora
Ardell Beauty is collaborating with beauty retailer Sephora on two limited-edition sets of lashes.
The launch between the two companies will include two faux mink sets — Faux Mink 018 Dramatic and Faux Mink 023 Natural.
Born out of a growing demand for faux mink lashes in mass and prestige categories, Ardell and Sephora joined forces to help consumers achieve the glamorous looks desired with luxurious fibers, the companies said.
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“We are excited to launch a limited-edition of our Faux Mink Lashes exclusively to luxury beauty retailer, Sephora,” said Terri Cooper, Ardell’s executive vice president. “As a brand that values individuality and innovation, we are honored to work with a retailer who prioritizes bringing prestige products to the forefront. Offering premium lashes to inspire customers to feel confident, empowered, and beautiful.”
Included in the lash collection is Ardell Beauty’s Invisiband technology, which is a flexible and lightweight band that allows for seamless lash application and comfortable wear. In addition, each lash is paired with a full-sized Duo Brush On Glue, which is free of latex and formaldehyde and infused with vitamins, the companies said.
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Consumers can shop the collection online at Sephora.com and in select Sephora stores beginning April 14.