Arm & Hammer is aiming to meet the skin care needs of newborns and infants with a new addition to its laundry products.
The Arm & Hammer Baby Hypoallergenic Liquid Laundry Detergent is free from harsh chemicals, dyes and preservatives. The detergent is designed to be tough on stains while providing a fresh baby scent, the Ewing, N.J.-based company said.
[Read More: Arm & Hammer aims to control foot odor with memory foam insoles]
Pediatrician and dermatologist tested, the liquid detergent is formulated to remove such stains as blueberries, carrots, vegetables and fruit juice, including grape juice, from clothes.
In addition, it contains a formula that is not only delicate enough for a baby’s skin, but made with safer ingredients that meet EPA Safer Choice product standards, the company said.
“The introduction of our Arm & Hammer Baby detergent comes at a time when parents are making careful choices about the products they bring into their homes" said Laurie Kirschner, director of marketing at Arm & Hammer. “As a leading value brand trusted by families for more than 170 years, we are proud to offer our customers a detergent they can trust, yet specifically designed to give parents peace of mind when it comes to their newborns and infants."
[Read More: Arm & Hammer rolls out Clean & Simple laundry detergent]
Made without the use of preservatives, dyes, phosphates, enzymes, phthalates, parabens, optical brighteners or animal-derived ingredients, the detergent works in cold water, is made with 100% certified renewable electricity, is not tested on animals and comes in recycling friendly packaging, the company said.
“Our detergent makes one decision easier on parents that they can feel good about. They know the importance of choosing a detergent that cleans their baby’s fabrics effectively yet remains gentle on the skin, and our new detergent is a clear choice,” Kirschner said.
Arm & Hammer Baby Hypoallergenic Liquid Laundry Detergent is available at Walmart and at select retailers in two sizes with prices ranging from $4.99 to $8.99.