Most consumers are now using natural OTCs, mostly because they think natural products are safer and with fewer nasty side effects.

The sports nutrition and weight loss market is booming as consumers look to shed COVID pounds and up their games.

Aside from going cold turkey, smokers have various options to choose from to help reduce their tobacco use.

Supplements and OTC solutions help keep gut health and digestion running smoothly.

The pandemic has turned seasonal wellness into year-round immune support.

Accurate dosing, taste and texture make the delivery format a favorite among consumers.

Capsules and tablets lag behind in popularity as consumers reach for gummies, liquids, chews, powders, confections and more in the VMS category.

Risk-averse drug stores can still find new ground to till with hemp.