ARTICLES BY THIS AUTHOR
Probiotics lead the OTC trend attracting the natural shopper
Most consumers are now using natural OTCs, mostly because they think natural products are safer and with fewer nasty side effects.
The latest in weight management and sports nutrition
The sports nutrition and weight loss market is booming as consumers look to shed COVID pounds and up their games.
Up in smoke: Which smoking-cessation products really help smokers quit?
Aside from going cold turkey, smokers have various options to choose from to help reduce their tobacco use.
Gut check: A variety of products solve the diversity of digestive issues
Supplements and OTC solutions help keep gut health and digestion running smoothly.
Immunity supplements are the new multivitamin: Cold-and-flu seasonal sales spike has blossomed to 365 wellness. Get busy
The pandemic has turned seasonal wellness into year-round immune support.
Got CBD? Get gummies: The popular form factor offers a consumer-pleasing opportunity
Accurate dosing, taste and texture make the delivery format a favorite among consumers.
Delivering differently: Pill fatigue drives delivery format innovations
Capsules and tablets lag behind in popularity as consumers reach for gummies, liquids, chews, powders, confections and more in the VMS category.
Are CBD topicals the only way to play?
Risk-averse drug stores can still find new ground to till with hemp.