Bacardi expands canned cocktail range

With temperatures slowly rising, Bacardi is looking to help consumers over the legal drinking age quench their thirst.

New from the brand is a new range of canned cocktails that are made with a base spirit of Bacardi Superior.

“The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options,” Lisa Pfenning, vice president, Bacardi for North America said. “We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”

Made with the use of natural flavors, no artificial sweeteners and without the use of gluten, new flavors include:

• Bahama Mama, which contains notes of orange, red berries and pineapple;
• Mojito, which features lime and mint flavors; and
• Sunset Punch, which contains blood orange, lemon and ginger notes.

“We’re confident that our new Bacardi Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high quality canned cocktails made with natural flavors and real ingredients,” Maria Galis, marketing director, Bacardi for North America said. “With the new variety pack offering the special Sunset Punch flavor, we’re especially pleased to offer consumers a range of irresistible flavors in one pack, no additional bar tools required.”

Containing a 5.9% ABV, Bacardi’s three new Real Rum Cocktail additions are available in four packs that retail for $12.99, as well as a variety pack for $16.99 online and at select grocery stores nationwide.