Barefoot enters the hard seltzer category

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Barefoot enters the hard seltzer category

By Gisselle Gaitan - 01/24/2020

There’s a new hard seltzer entering the growing category.

Barefoot, a brand known for its wine is launching its own line of hard seltzer that will begin to hit shelves in February.

Winemaker Jen Wall worked with her team to create Barefoot Hard Seltzer, which is made with the brand’s wine, seltzer water and natural flavor, the company said.

“At Barefoot, we are passionate about creating products that meet the various lifestyles and tastes of our diverse consumer base,” Anna Bell, the vice president of marketing at Barefoot, said. “With Barefoot Hard Seltzer, we wanted to create a delicious and light-bodied, wine-based hard seltzer that can be enjoyed at home, on the go, or with family and friends.”

Each 250 mL can contain 70 calories, 2 g of sugar, is gluten free, features 4% ABV, and will be available in four flavors — pineapple and passion fruit, cherry and cranberry, peach and nectarine, and strawberry and guava.

A single can of Barefoot Hard Seltzer will retail for $1.99, a pack of four for $7.99 and a pack of 12 for $19.99.