Baylis & Harding is launching Kindness+, the second naturals line in its family of brands at Target.
On the heels of its success with Goodness—the brand's aromatherapeutic hand and body products—Kindness+ is a value-centered, clean beauty brand combining scientifically proven ingredients with 98% naturally derived formulas, according to the company.
The Kindness+ range includes two plant-based hand cleansers and moisturizers infused with hyaluronic acid and vitamin C.
Launched in March at 849 Target stores nationwide, the line is biodegradable, dye-free, paraben-free, silicone-free and sulfate-/SLS-free. The products are packaged in 100% recycled PCR plastic bottles.
"Kindness+ is an anticipated new addition to the Baylis & Harding family of brands," said Tania Slater, co-owner of Baylis & Harding. "We know that the powerful actives and clean formulas of derma-care products need not be the purview of only the face. We feel strongly that launching with Target for the U.S. market is the perfect partner in reaching the consumer who is interested in skin health and wellness for the entire body and at a sustainable price point.”
The Cleanse & Hydrate Hand Wash hydrates and conditions with hyaluronic acid, allantoin and provitamin B5.
The Cleanse & Glowing Hand Wash is fortified with vitamin C, niacinamide and provitamin 5B to protect the skin’s barrier and retain moisture.
Baylis & Harding’s mission of creating innovative, affordable products inspired by nature with the environment in mind is congruent with Target’s current efforts to expand the clean beauty and wellness aisles. At an inclusive price point with skin care active ingredients, Kindness+ is aligned with Target in bringing a one-of-a-kind shopping experience to consumers seeking affordable clean beauty products, the company said.