Kara Magdayao, brand manager, Baebody: Branding and product excellence are more important than ever. We are finding more brand loyalty with repeat purchase rates increasing.
Drug Store News: What’s driving consumer buying decisions?
Jordan Schindler, CEO and founder, Nufabrx: Consumers continue to demand simplified solutions, of which Nufabrx HealthWear falls squarely into the middle of multiple industries: health, wellness and wearable trends. Instead of having to remember to apply a messy cream or ointment plus a brace, with Nufabrx, consumers simply need to get dressed in the morning to solve health related ailments. Our first product line falls into the solution category rather than impulse or discretionary spending, resulting in Nufabrx reporting significant gains in all SKUs across all retail partners. Our longest active retail partner has seen an increase in year-over-year sales of our products by 106% for the first sixth months of 2022.
Jordan Kirk, export manager, White Glo: Consumers are trading a little more carefully and watching their spending closer than 12 months ago. Products and brands need to be delivering value for consumers to try and repeat purchases. In the teeth whitening space, this is still buoyant, as it is a simple luxury and a need that people still have. Consumers may be pushing back professional whitening treatments at dentists and utilizing more cost effective at home solutions.
Sadok:The consumer appears to be shifting their buying patterns and concerns from immune health to heart health, eye health, weight loss as well as overall health and beauty. The consumer is very receptive to consuming information about products and ingredients that will improve their well-being. However, convenience still matters, so we’ve launched new, exciting forms to consume supplements in different ways — gummies, chews, and even tea under our Alvita brand. We believe that consumers want real science, not just marketing fluff. They want proof of efficacy.