100% Pure Cosmetics is the latest brand to partner with YouCam Makeup

NEW YORK — Perfect Corp., the company behind the YouCam Makeup app, now has a natural beauty brand within its portfolio. It has been announced that 100% Pure Cosmetics – a brand that specializes in creating organic skin care products, free of harmful toxins; will be partnering with the AR-powered company to bring consumers livestreamed beauty broadcasts and virtual in-app try ons. 

“We are excited to partner with 100% Pure and expand our virtual product try-ons to incorporate the best natural beauty products on the market,” Alice H. Chang, CEO of Perfect Corp, said. “With the growing popularity of the natural beauty space, we are thrilled to offer YouCam users an extensive range of top product picks from 100% Pure to discover and experience organic beauty in a whole new way.”

To mark the launch, 100% Pure Cosmetics will hold three exclusive live shows within YouCam Makeup’s in-app live stream beauty network on Nov. 9, Nov. 27 and Dec. 14. It will be hosted by top beauty influencers featuring fall how-to’s, and sneak peak product reviews. 

“I am beyond thrilled 100% Pure is the first all-natural cosmetic brand to partner with YouCam. I know many users will be delightfully surprised to find our all-natural, fruit-pigmented cosmetics work just as well as – and in some instances better – than other top performing cosmetics on the market,” Susie Wang, founder of 100% Pure said.

YouCam Makeup previously announced partnerships with L’Oreal, Lancôme, Pixi Beauty, and award-winning makeup artist Robin Black.