ADA awards Hello toothpastes Seal of Acceptance

Montclair, N.J. — The American Dental Association last week awarded a Seal of Acceptance to the new blue raspberry, green apple and bubblegum toothpastes for kids, from Hello Products’s Naturally Friendly oral care line.

The seal acknowledges that all of Hello’s toothpastes meet the ADA’s guidelines for toothpastes that contain fluoride, and represents a sign of excellence in oral care products.

“We don’t believe you should have to compromise when it comes to products for your family,” Craig Dubitsky, the company’s CEO, said. “All of our toothpastes leave you feeling clean, polished and fresh without unnecessary artificial ingredients, plus the added bonus of amazing taste … And now that the entire Hello paste collection has the ADA Seal, there’s no question that it’s effective for the whole family.”

The toothpastes launched exclusively at select Target locations and Target.com, and are set to expand in retail distribution. 

The three kids’ toothpastes and the new peach mango mint flavor for adults are the latest additions to Hello’s portfolio of its original three adult toothpastes, which received a Seal of Acceptance last year.

Hello’s line of toothpastes is vegan and does not contain artificial flavors, artificial sweeteners, dyes, preservatives, triclosan, or microbeads. The company instead sweetens the kids’ toothpastes with xylitol and stevia.