Albertsons introduces organic products line to stores

BOISE, Idaho Albertsons LLC has introduced to 240 store locations a line of organic products ranging from baby food, to dairy, beverages, snacks and full meal options.

The O Organics line is being supported at Albertsons by a multi-million dollar consumer marketing campaign to drive traffic.

"Organics are rapidly moving from niche purchases to mainstream staples and we appreciate the opportunity to work with Albertsons LLC to offer the O Organics brand to its customers," stated Alex Petrov, president of Lucerne Foods Inc. "With the strong, across-the-board interest from shoppers in health and wellness options, O Organics allows mainstream grocers to easily implement a store-wide organic strategy with the broadest possible product range and the ability to meet the order volume of the largest supermarket chains."

Launched in 2005, O Organics offers retailers a complete, multi-category solution with more than 300 products in 30+ categories.