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ALDI launches high-quality, low-cost Lacura cosmetic offerings for budget-savvy shoppers


BATAVIA, Ill. Select assortment discount grocer ALDI is introducing the Lacura cosmetic collection in its stores in 30 states across the country.

Developed by German skin care specialists, Lacura cosmetics are made with the same top-quality ingredients found in expensive labels, without the price tag. Available in a variety of brilliant shades packaged in sleek silver casing, Lacura items offer low-cost luxury for just $1.99 to $3.99 per item.

“Today’s woman is looking for an alternative to high-priced cosmetics, without surrendering quality,” said Joan Kavanaugh, ALDI’s vice president of corporate purchasing. “We are pleased to introduce these exclusive products to the marketplace, a natural progression following the successful launch of the Lacura skincare line in the U.S.”

Lacura products are engineered with natural, nurturing ingredients including candelilla wax, jojoba wax, avocado oil, seed oil, lecithin and vitamin E. Compared with $12 to $13 for cosmetic products sold by key competitors, Lacura products retail for up to 75% less. The collection is available in a variety of brilliant, long-lasting shades and includes:

  • Eye shadow: Assortment of four eye shadows sells for $3.99;
  • Mascara: Assortment of two mascaras sells for $3.99;
  • Foundation: Assortment of four foundations sells for $3.99;
  • Compact Powder/Blushes: Assortment of three compact powder/blushes sells for $3.99;
  • Lipsticks: Assortment of five lipsticks sells for $3.99;
  • Nail Polishes: Assortment of six nail polishes sells for $1.99

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