Amazon reduces delivery to two minutes through Instant Pickup
SEATTLE — Amazon has finally reduced the last mile equation to a matter of minutes with its Instant Pickup, a free service offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less at five of Amazon’s fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio and College Park, Md.
“Instant Pickup is another way Amazon is making life more convenient for Prime members,” stated Ripley MacDonald, director, student programs, Amazon. “As shopping behaviors continue to evolve, customers consistently tell us that they want items even faster. Whether it’s a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time," he said. "While Instant Pickup is available at select pickup locations today, we’re excited about bringing this experience to more customers soon.”
With Instant Pickup, Prime and Prime Student members can use the Amazon App to shop hundreds of need-it-now items like food, cold drinks, personal care items, technology essentials and Amazon devices like the Echo, Echo Dot, Fire TV and a selection of Fire tablets and Kindle e-readers. Prime members can browse the selection, place an order, even add last-minute items to an online order and pick it up from a self-service locker – all within two minutes or less.
Instant Pickup is available at five select pickup locations and will be available at more locations in the coming months. Amazon operates a total of 22 staffed pickup locations on or near college campuses across the country.