Aqua Velva marks 100 years, launches new after shave balm

WHITE PLAINS, N.Y. — Combe’s aftershave brand Aqua Velva is commemorating its centennial with the launch of a new product to address several shave-related issues that men say they experience.

Aqua Velva 5-in-1 Sensitive After Shave Balm is formulated to be non-burning, provide all-day moisture, help prevent bumps, soothe redness and fight ingrown hairs, the brand said.

"We wanted to improve the shaving experience for men who shave frequently and feel discomfort and irritation as a consequence,” Combe senior brand manager Salim Holder said.  “Most men don't realize that when you shave, you remove layers of skin, which tends to lead to the sensitivity and irritation that many men experience with each shave. At Aqua Velva, we know that the right post-shave routine can significantly improve the post-shave experience and designed Aqua Velva Sensitive 5-in-1 After Shave Balm to deliver a better shave by helping to prevent or relieve ingrown hairs, dryness, bumps, redness and other post-shave irritation.”

The new product is available nationwide and  carries a suggested retail price of $6.99