Named after the brand’s founder, King Camp Gillette, the King C. Gillette collection features a double-edged safety razor that was pioneered back in 1901, alongside other beard care essentials.
BIC will feature Olympic swimmers Katie Ledecky and Simone Manuel in its new campaign, which highlights the confidence and competitive edge that exists inside all women.
With men ready to spend on personal care products, retailers and suppliers are hoping to further expand the market with skin care offerings and innovation around facial hair maintenance.
11 men's grooming products to keep an eye on!
It's not just all those Movember beards taking the spotlight – men's grooming is becoming a permanent center of attention with year-over-year growth.
Clarisonic unveiled its Mia Men device, which is engineered specifically for men’s thicker skin, and helps address their skin care concerns, the company said.
Completely Bare won the Drug Store News/ECRM Buyers Choice Award for its go fuzz FREE Facial Moisturizer and Hair Inhibitor during ECRM’s Personal Care, Grooming, Oral and Travel/Trial session held in Phoenix in July.
The Made For You razor from BIC, designed for both men and women, features five flexible blades that adapt to the contours of the skin, the company said.
