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News and information on shaving products, merchandising and trends in retail pharmacies.

Men's grooming: Opportunities grow even as shave sales decline

With men ready to spend on personal care products, retailers and suppliers are hoping to further expand the market with skin care offerings and innovation around facial hair maintenance.

Bic enters direct-to-consumer grooming space with Made For You

Made For You products include shave cream, body lotion, face lotion and a refillable razor system.

Gillette is celebrating the 50th anniversary of the Apollo 11 moon landing with a limited-edition razor that features a moonscape handle design.

11 men's grooming products to keep an eye on! It's not just all those Movember beards taking the spotlight – men's grooming is becoming a permanent center of attention with year-over-year growth.

men's grooming

Are men going to save the day?

Gillette TREO is an assisted shaving razor that was developed specifically for the unique needs of caregivers and their loved ones, the company said.

Clarisonic unveiled its Mia Men device, which is engineered specifically for men’s thicker skin, and helps address their skin care concerns, the company said.

Completely Bare won the Drug Store News/ECRM Buyers Choice Award for its go fuzz FREE Facial Moisturizer and Hair Inhibitor during ECRM’s Personal Care, Grooming, Oral and Travel/Trial session held in Phoenix in July.

The Made For You razor from BIC, designed for both men and women, features five flexible blades that adapt to the contours of the skin, the company said.

Schick Intuition f.a.b. debuted a content series starring comedian Phoebe Robinson that focuses on various #ShaveThoughts.

The $1.37 billion transaction will add Harry’s to Edgewell’s personal care portfolio and bring the companies together around the goal of creating a new product platform.

The Heated Razor by GilletteLabs allows users to get a warm shave via the device's innovative warming bar, the company said.

Vera Bradley + Venus collection is to feature unique designer razor handles, disposable razors and cartridges and a shave gel.

Cremo announced that is launching more than 40 new men’s grooming products, including a new shampoo collection and skin care line that features activated charcoal.

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