COVID-19 pandemic be damned. Men, just like women, still want to look good during a crisis. The question is whether they are buying grooming products in stores or online now.
Named after the brand’s founder, King Camp Gillette, the King C. Gillette collection features a double-edged safety razor that was pioneered back in 1901, alongside other beard care essentials.
BIC will feature Olympic swimmers Katie Ledecky and Simone Manuel in its new campaign, which highlights the confidence and competitive edge that exists inside all women.
With men ready to spend on personal care products, retailers and suppliers are hoping to further expand the market with skin care offerings and innovation around facial hair maintenance.
11 men's grooming products to keep an eye on!
It's not just all those Movember beards taking the spotlight – men's grooming is becoming a permanent center of attention with year-over-year growth.
Clarisonic unveiled its Mia Men device, which is engineered specifically for men’s thicker skin, and helps address their skin care concerns, the company said.
