Shave

In addition to releasing the song “It’s Time to Care (For Your Pubic Hair) — featuring Princess Nokia,” the brand launched a Gentle Trimmer and Hair & Skin Softening Oil.

Hamacher Resource Group’s new product team evaluated 168 new products in December, choosing five that stood out.

Bulldog’s Glass Razor features a glass handle made with 70% recycled beer bottles, the company said.

Braun’s Series 9 Pro electric shaver features the ProLift Trimmer, which gently lifts and cuts facial hair, the company said.

Perricone MD’s Ultra-Smooth Clean Shave Cream features cannabis sativa seed oil and allantoin to hydrate and soften skin texture, the company said.

Pacific Shaving’s Shave With Purpose collection will donate 10% of proceeds from its sales to nonprofit organizations that support health and social causes.

The new products — a toner, night lotion, spot treatment and eye cream — join the brand's signature razors and its two previously launched skin care offerings.

Beyond name recognition, self-directed grooming routines are driving Xtreme Personal Care’s big growth.