Schick Intuition celebrates Hispanic Heritage Month with Reyna Noriega collaboration

The limited-edition Schick Intuition Sensitive Skin razor features a design embodying the Latino community's richness and diversity, the company said.
Gisselle Gaitan
Online Editor
Gisselle
Schick Intuition Sensitive Care razor  x Reyna Noriega
Schick Intuition has joined forces with Afro-Latina visual artist and author, Reyna Noriega, to celebrate Hispanic Heritage Month.  
Schick Intuition Sensitive Care razor  x Reyna Noriega
Schick Intuition has joined forces with Afro-Latina visual artist and author, Reyna Noriega, to celebrate Hispanic Heritage Month.  

Schick Intuition has joined forces with Afro-Latina visual artist and author, Reyna Noriega, to celebrate Hispanic Heritage Month.  

The two are collaborating on a limited-edition Schick Intuition Sensitive Skin razor, which will feature a design that embodies the richness and diversity of the Latino community.

[Read more: Bulldog launches razor crafted from recycled beer bottles]

“This collaboration is very close to my heart. I’m honored to be part of Schick Intuition’s journey to make self-care an effortless, nurturing, and uplifting ritual. Together, we aim to shine a spotlight on Latino artists and recognize the significance of representation in the art and beauty space,” said Reyna Noriega, visual artist and author. “My work is inspired by my desire to uplift women of color in beautiful ways, and with this vibrant razor – for which I got to bring to life my love for color, plants and beautiful representations of the women I hope will use the razor — I seek to continue to share the joy and positivity of our Latino heritage while empowering everyone to embrace their unique beauty.”

In addition, the limited-edition razor was also designed to showcase Noriega’s artistic vision, which features her signature aesthetic, the company said.

“For us, to enable a moment of effortless self-care in our consumer’s busy life is of utmost importance and, as part of that journey, we are thrilled to partner with the extraordinary Reyna Noriega to celebrate the diverse tapestry of the Hispanic community,” said Melissa Rossi, brand manager, strategy for Schick Intuition at Edgewell Personal Care. “Through this beautifully designed limited-edition razor, we seek to uplift multicultural voices, and shed light into the importance of representation in art and media—all while delivering an experience that feels good for her skin without compromising her shave.”

[Read more: Gillette Venus builds on just #SayPubic campaign with Princess Nokia]

Currently, the limited-edition Schick Intuition Sensitive Care razor is available for purchase exclusively at Target stores and online at Target.com.

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