Gillette Venus builds on just #SayPubic campaign with Princess Nokia
After initially launching its Pubic Hair and Skin collection in 2021 with the viral “The Pube Song,” Gillette Venus is building momentum back in its just #SayPubic campaign.
The beauty brand is continuing to destigmatize anatomical terms such as pubic with a follow-up to its viral song: “It’s Time to Care (For Your Pubic Hair) — featuring Princess Nokia.”
“We were thrilled to see so many people taking inspiration from ‘The Pube Song’ last year and feeling empowered to use anatomical terms to describe their bodies,” said Dana Malcolm, senior brand director. “However, we know that a year later there is still more work that needs to be done. It’s impossible to shift a societal norm that has been in place for centuries overnight! It’s why we’re excited to partner with Princess Nokia to launch the next chapter of this important campaign.”
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