Gillette Venus aims to spark change with pubic hair, skin collection
The Boston-based company is introducing its new Venus for Pubic Hair & Skin collection and a new #SayPubic campaign to help transform the use of outdated and censored terms when it comes to describing the bikini area.
The collection of products feature a razor, exfoliant, shave gel and serum that are designed to specifically address the distinct needs of the pubic area, the company said.
“We’ve found that more women are dissatisfied with caring for the pubic area than anywhere else on the body. In fact, 56% of U.S. women wish there were more accurate descriptions and imagery in society of women grooming their pubic area,” said Kristin Monaco, senior product research engineer at Venus. “It’s not surprising. Pubic hair is coarse and the skin is delicate, so for many women it requires a different approach to help avoid shave bumps, ingrown hairs, redness and itchiness.”
When it comes to the campaign, the brand is launching an Instagram video that chronicles a day in the life of an undesired pubic hair that looks to be recognized and treated like every other hair on the body.
With this campaign and product launch, Venus is hoping to start a dialogue around normalizing correct anatomical language as a way to destigmatize female pubic grooming, the company said.
“With over two decades of research and scientific development in women’s hair and skin under our belt, literally, we know that grooming means something different to every woman,” MyAnh Nghiem, Gillette Venus communications director said. “Our new collection not only offers women more options for pubic grooming than we ever have before, but starts a new conversation about using language that accurately and respectfully represents the female body.”
Currently, the Venus for Pubic Hair & Skin collection can be purchased as a collection for $45 or individually for $14.99 online at TheVenusPubeSong.com and at major retailers across the nation.