Gillette Venus, Vera Bradley unveil razor collection

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Gillette Venus, Vera Bradley unveil razor collection

04/02/2019
Gillette Venus is adding a bit of a fashion flair to its popular line of razors.

The company, which is part of Procter & Gamble’s portfolio of brands, is partnering with designer Vera Bradley on the Vera Bradley + Venus collection.

Featuring Vera Bradley's popular Daisy Dot Paisley pattern, the designs are to be featured on a selection of special-edition products. Part of the collection is to include disposable razors and cartridges, and a scented shave gel, the company said.

"Since launching in 2001, Gillette Venus has brought innovation to women's beauty routines with products that women trust will perform and want in their bathrooms. The Vera Bradley + Venus collection offers just that," Alessandra Dolfini, the global Venus vice president said. "Vera Bradley strives to create thoughtful solutions for women that are both functional and beautiful, making the brand a perfect partner for the collection."

The full Vera Bradley + Venus collection includes:

  • Razor handles and two razor blade refills;

  • The Extra Smooth Swirl Razor Blades in a 4 or 6-count;

  • Disposable razors in a count of three; and

  • The Blushed Bloom shaving cream in a 6-oz. size.


"Vera Bradley is honored to work with this iconic brand," Rob Wallstrom, the chief executive officer of Vera Bradley, said. "At Vera Bradley, we are all about creating beautiful solutions for our customers, and this collection will be a terrific one!"

The Vera Bradley + Venus collection is currently available for purchase on Target’s website and will hit the retailer’s physical shelves on April 7.

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