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07/22/2021

Gillette Venus, Rifle Paper launch limited-edition shave collection

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture
a vase of flowers on a table

Gillette Venus is rolling out a new, aesthetically pleasing limited-edition shave collection.

Created alongside Rifle Paper, the products feature the lifestyle brand’s signature hand-illustrated floral designs across a span of personal care products.

“We are very excited to announce our collaboration with the purveyor of all things lovely, Rifle Paper,” Kara Buckley, head of global grooming communications at Procter & Gamble said. “Our Gillette Venus team is deeply inspired by how Anna Bond, Rifle Paper’s co-founder, is reimagining the traditional design process, breaking into unexpected categories — like beauty and grooming, and making gorgeous, functional products. The Gillette Venus and Rifle Paper collection is about bringing beauty to everyday moments.”

Featuring florals on the handle of each razor and packaging, products part of the collection includes:

  • Venus x Rifle Paper Deluxe Smooth Sensitive Razor;
  • Venus x Rifle Paper Deluxe Smooth Sensitive Razor Blade Refills;
  • Venus x Rifle Paper ComfortGlide SugarBerry Razor Blade Refills;
  • Venus x Rifle Paper Disposable Razors; and
  • Venus x Rifle Pure Honeyflower Shave Cream.

“Gillette Venus is an iconic shave brand that for the past 20 years has designed and provided high-quality, customer-loved products for women. We loved the idea of bringing our signature Rifle Paper Co. florals to a collection of favorite Venus shave products as a way to make everyday products both useful and beautiful,” Anna Bond, co-founder, and chief creative officer of Rifle Paper said. “As a brand, we strive to bring beauty to the everyday lives of our customers while producing high-quality, design-driven products. Our collection with Venus is the perfect way to celebrate the unexpected moments of beauty in our daily lives.”

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