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Braun releases Series 9 Pro electric shaver

Braun’s Series 9 Pro electric shaver features the ProLift Trimmer, which gently lifts and cuts facial hair, the company said.
a close up of a tool

Braun is looking to help consumers obtain the best shave they can possibly get.

New from the Boston-based company is the Series 9 Pro electric shaver, which looks to provide users with precision and efficiency in their personal care routines.

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Designed to help clean up six-hour stubble or a seven-day beard, the shaver feature’s the company’s new ProLift Trimmer, which gently lifts and cuts hair in every stroke and improves the user’s ability to glide over the skin with a low level of friction, the brand said.

“The Braun buyer grooms his entire life, not just his face,” Gary Coombe, CEO at P&G Grooming said. “He’s a curious curator who values experiences over things. So, we innovated a shaver to meet his needs — whether he’s perfecting his look while putting on the perfect suit or quickly cleaning up that week-old beard at his campsite. Where our Braun guy goes, the Series 9 Pro can keep up.”

[Read More: King C. Gillette beard care builds on shave brand's legacy]

Retailing for $329.99, Braun’s Series 9 Pro electric shaver is available for purchase online at

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